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Wetzel’s Pretzels

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First published in the Dec. 16 print issue of the San Marino Tribune.

Pasadena-based brand Wetzel’s Pretzels will be cruisin’ into 2022 with its inaugural float entry — “California Cruisin’” — in the 2022 Rose Parade. Through its debut, the hometown brand will celebrate its rich heritage while joining a New Year’s Day tradition cherished by millions of families worldwide.
The brand’s float “shares Wetzel’s fun, light-hearted spirit and cool, SoCal vibes that inspire its fresh take on soft pretzels,” according to a company statement. “Combining a classic California road trip and beach party, the float features a custom-painted convertible that’s cruisin’ to the upbeat tunes pulsing from a boom box, with surfboards in tow. Palm trees, ‘gram-worthy’ snacks and iconic road signs — Route 66 and Pacific Coast Highway’s Route 1 among them — round out the scene. Partnering with Artistic Entertainment Services, the float will be constructed using hundreds of thousands of florals and natural materials in its design.