• Westfield Santa Anita’s New Playspace on The Promenade


    FRONT ROW: Steve Jaffe, District Marketing Director for Westfield’s Santa Anita; Westfield Santa Anita General Mgr. Ramon Oseguera; Arcadia Mayor Pro Tem John Wuo; Arcadia Chamber of Commerce CEO Scott Hettrick; Denise Weaver, Arcadia Council Member Bob Harbicht; Arcadia Chamber Members Sylvia Ramos and Mark Ramos. TOP ROW: Arcadia Assistant City Manager Jason Kruckeberg; Council Member Peter Amundson; Foothill Credit Union V.P. Chris Andersson; John Wilson, Ivan Lai and Joan Francone. Derek Mendez photo.

    FRONT ROW: Steve Jaffe, District Marketing Director for Westfield’s Santa Anita; Westfield Santa Anita General Mgr. Ramon Oseguera; Arcadia Mayor Pro Tem John Wuo; Arcadia Chamber of Commerce CEO Scott Hettrick; Denise Weaver, Arcadia Council Member Bob Harbicht; Arcadia Chamber Members Sylvia Ramos and Mark Ramos. TOP ROW: Arcadia Assistant City Manager Jason Kruckeberg; Council Member Peter Amundson; Foothill Credit Union V.P. Chris Andersson; John Wilson, Ivan Lai and Joan Francone. Derek Mendez photo.

    by Winston Chua

    Westfield Santa Anita late last week revealed a new outdoor space called The PlaySpace on The Promenade, designed to be a special place for children and families. This new area is Westfield’s second space for children, the first being in front of JC Penney.

    The event also included a ribbon-cutting celebration and the announcement of a $20-million remodeling effort.

    The remodel will bring a cohesive look and feel to the entire design and decor aesthetic of the center. Westfield Santa Anita originally opened in the 1970s and underwent upgrades in the 90s, 2000s, and 2009.

    Each of these different upgrades contributed to the center’s current look and feel, encouraging Westfield Santa Anita’s design and development team to come up with a more united approach to the remodel.

    The newest renovation, set to be complete in early 2015, will include a “transformative entrance” between the JC Penny and H&M stores on the upper level, said District Marketing Director Steve Jaffe.

    “Customers will have a feeling of cohesive design from the moment or arrival and carry it forward throughout the center,” added Jaffe. “There are a lot of things happening here, we’re engaging the community and we’re giving folks a reason to visit us.”

    The major renovation will improve the interior aesthetics of the shopping center. There will be dramatic upgrades to the seating and lounge areas to give the center a more modern and upscale ambiance.

    Other enhancements include new floors and fixtures. Add these changes to recently added amenities like WiFi, valet parking and car wash service, and the new center is designed to offer a refreshed and sophisticated shopping, dining and entertainment experience for guests.

    The upgrades to the facility include adding 1,400 galloons of paint for the interior, more than 144,687 square feet of new tile (the equivalent of 27.4 miles), new handrails, lighting and sound. The restrooms will also be completely renovated.

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