• Pasadena’s Urth Caffé Opens In Grand Style


    A TRULY GRAND OPENING: Urth Caffé in Pasadena opened its doors to the public for the first time this past Sunday morning. Urth will open for full service on Monday, September 2. PICTURED ABOVE, left to right, are Golda Berkman, Urth Caffé co-founder Shallom Berkman, Steve Ramras from Ramland Constuction, Urth Vice President of Operations Fernando Perez, Urth Architect Victor Corona and Urth CEO and Jilla Berkman, a Pasadena designer. Photo by Winston Chua

    A TRULY GRAND OPENING: Urth Caffé in Pasadena opened its doors to the public for the first time this past Sunday morning. Urth will open for full service on Monday, September 2. PICTURED ABOVE, left to right, are Golda Berkman, Urth Caffé co-founder Shallom Berkman, Steve Ramras from Ramland Constuction, Urth Vice President of Operations Fernando Perez, Urth Architect Victor Corona and Urth CEO and Jilla Berkman, a Pasadena designer. Photo by Winston Chua

    by Winston Chua

    PASADENA – Pasadena’s Urth Caffé opened to rave reviews in spectacular fashion this past Sunday, complete with firecrackers, lion dances and world-class operatic entertainment.

    Several hundred friends, residents, neighbors and dignitaries of Pasadena cheered the grand opening of Urth Caffé at the Playhouse District as the popular restaurant chain served up delectable food and drinks for the community, following a celebratory dedication ceremony. The restaurant will open to the public for a “surprise” opening on Monday, August 26.

    “We wanted to introduce Urth Caffé to the Pasadena area and San Marino residents for an introduction party,” said Urth Co-Founder Shallom Berkman. “We are more and more impressed with both the city of Pasadena and its culture and are really happy to be a part of it.”

    Countless eager and expectant customers lined the streets of Colorado Boulevard and Madison Avenue hoping to get a glimpse of what the eatery will offer once the doors are open full-time.

    At the dedication – emceed by Urth Vice President of Operations Fernando Perez – East West Bank Chairman and CEO Dominic Ng warmly welcomed Urth to the city, noting that the numbers in the date of the opening, 8/18, are synonymous with Chinese words that connote ideas of “certain prosperity” and good fortune.

    “Urth Caffé will bring back American values of service to the community,” Ng said.

    Urth Partner John Morton and his wife, Emmy Award-winning actress Leigh Taylor Young Morton, prayed a blessing over the restaurant that they said will include kindness in service. Morton has been instrumental in bringing the best organic coffee from around the world to Urth, from as far as East Africa, Peru and Colombia. He and Shallom Berkman make it their priority to use only fair trade coffee.

    Pasadena Councilman Terry Tornek, who has also been instrumental in Urth’s highly-anticipated opening in the city, presented the Berkmans with a certificate of commendation.

    Berkman pointed out to the crowd the unique features of this particular Urth Caffé, which he called “the most beautiful Urth Caffé yet,” including the ironwork design and meticulously crafted handmade tiles (designed by his wife and Urth CEO Jilla Berkman) he said were made with love. He called the Pasadena branch “an inspirational masterpiece” inspired by his wife and Jilla, who along with architect Victor Corona, have helped to make the latest Urth Caffé possible.

    In addition, Shallom and Jilla’s talented daughter Golda performed powerful and moving renditions of Puccini’s Italian classic Quando m’en vo and Climb Every Mountain that mesmerized the audience.

    “Teamwork makes dreamwork,” said Golda. “We hope this Urth Caffé will last for generations.”

    Berkman and the Urth staff generously doled out delicious samples of beverages and foods (bread pudding, chicken curry sandwiches, spinach pastries, to name a few) to guests, including their famous heirloom organic coffee. Urth is California’s only exclusive heirloom organic coffee roaster. They roast fresh organic whole bean coffee six days a week.

    Customer favorites are fruit-smoothie boba drinks, Spanish Latté Granitas and signature sandwiches. The next Urth Caffé is scheduled to be built in Laguna Beach.

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    Added: August 26, 2013. 8:24 PM

    That would be “Colombia,” not “Columbia.” Where’s the copy desk?

     
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