PASADENA – Patrons get to decide which cocktail is Pasadena’s favorite during SIP-tember: A Celebration of the Cocktail in Pasadena. From August 15th through September 26th, local restaurants will serve cocktails that will be paired against each other in a competition. 64 cocktails, ranging from drinks specially concocted for the competition to margaritas and sangria, will begin the competition that will last six weeks and culminate in a live taste-off of the four drinks that win their bracket.
Which drinks will be paired against each other in competition? How will 2012’s favorite cocktail, the Broad Street Hurricane from Ruth’s Chris Steak House, stand up to this year’s competitors? Brackets will be unveiled on the Pasadena Restaurant Week website on Monday, August 5th at 2pm. The 64 cocktails competing in 32 brackets will be available for viewing at the Pasadena Restaurant Week website at www.pasadenarestaurantweek.com.
Voting is live on Thursday, August 15th, with the first bracket voting open for two weeks. The top vote getter in each bracket automatically advances to the next round.
“Last summer we were looking for a fun way to honor and remember Pasadena native Julia Child for her contributions to culinary and television history. Since Julia Child was known to enjoy a good cocktail, we decided to throw the citywide cocktail party on her birthday, August 15th, at venues throughout the city,” said Pasadena Chamber CEO Paul Little. “At the same time, we wanted to highlight all that Pasadena’s restaurants and lounges have to offer for visitors, residents and those who work here. The SIP-tember Cocktail Bracket Challenge and Celebration of the Cocktail was a fun and novel way to lead into our Taste of Pasadena event.”
64 local cocktails will begin the Cocktail Bracket Challenge on in August. The four finalist drinks will face off in a live sip-off at the Taste of Pasadena on September 26th at the Rose Bowl. The first challenge will take place over two weeks and pit 32 pairs of cocktails against each other. Each week following the winners will be paired head-to-head with another winning cocktail until, on September 26th, the four finalists will be matched in a live tasting during the annual Taste of Pasadena hosted by the Pasadena Chamber of Commerce at the Rose Bowl from 6pm to 9pm.
In addition to the cocktail tastings, twenty Pasadena restaurants and caterers will showcase their menu and drink offerings to attendees at the Taste of Pasadena. Admission to the Taste of Pasadena is $25 in advance and $30 at the door. Those attendees each receive tickets to taste the competition cocktails and get to sample the food and drink from among Pasadena’s finest restaurants and caterers who will be showcasing their culinary expertise at the event.
Voting in the cocktail bracket challenge goes live on Wednesday, August 15th. SIP-tember kicks off with a citywide cocktail party to celebrate the 101st anniversary of the birth of America’s first culinary celebrity - Pasadena’s own Julia Child. The Julia Child Pasadena Cocktail Party on August 15th will take place in restaurants all over Pasadena, culminating in a citywide happy birthday toast at 7:00pm. Patrons are encouraged to dress for a 1950s, 1960s or 1970s era cocktail party.
Venues offering cocktails for the SIP-tember Cocktail Bracket Challenge include Gale’s Restaurant, Vertical Wine Bistro, a/k/a an American Bistro, Toro Sushi, Slater’s 50/50, Clearman’s Galley, El Cholo, New York Deli, Trattoria Neapolis, Green Street Restaurant, Colombo’s Italian Steakhouse, ix-tapa, Villa Sorriso/Bar Celona, California Pizza Kitchen, Sushi Roku, 300 Pasadena, BJ’s Restaurant and Brewhouse, Dog Haus Biergarten, POP Champagne and Dessert Bar, iPic Cinema, McCormick and Schmick’s, the Hilton Pasadena, the Tap Room at the Langham, Bistro 45 and many others. Ruth’s Chris Steak House will offer last year’s favorite cocktail, the Broad Street Hurricane, as reigning champion, along with other cocktails. “We love that so many of our restaurants and lounges take part in the friendly bracket competition,” said Mr. Little. “SIP-tember: A Celebration of the Cocktail and the Taste of Pasadena provide a terrific opportunity for patrons to visit new places, remember old favorites and see the breadth of excellent offerings found in the Pasadena area.”
Sponsors of SIP-tember: a celebration of the cocktail include Presenting Sponsor the Pasadena Chamber of Commerce. Gold Sponsors of SIP-tember and the Taste of Pasadena are The City of Pasadena, Southern California Gas Company’s Advanced Meter Project and Trusted Choice Agents of Burbank, Glendale and Pasadena. Pasadena Magazine is Media Sponsor.
The Pasadena Chamber of Commerce and Civic Association is a professional business organization. Since the earliest days of Pasadena, the Chamber has played a major role in the development of this internationally renowned city. Since 1888, when the organization was founded as the Board of Trade, the Chamber’s primary purpose has been the enhancement of both the business climate and the quality of life in Pasadena. The Pasadena Chamber of Commerce serves more than 1450 members.
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