HOLLYWOOD (CNS) – NBC’s prime-time Summer Olympics coverage Saturday
averaged 28 million viewers, the first time viewership for the London Olympics
trailed the corresponding night of the 2008 Beijing Games, according to live-
plus-same-day figures released today by Nielsen.
The corresponding night of NBC’s prime-time coverage of the Beijing
Games averaged 31.6 million viewers, bolstered by live coverage in the Eastern
and Central time zones of live coverage of Michael Phelps winning his record
eighth gold medal of those Games.
NBC has averaged 33.9 million viewers for its prime-time coverage of the
London Games through nine nights, the most through nine nights of any non-
U.S. Summer Olympics since ABC’s coverage of the 1976 Montreal Olympics and
12.25 percent more than the 30.2 million average through nine nights of the
Viewership figures were not available for the 1984 Los Angeles Games or
1996 Atlanta Games.
Television coverage of Olympic Games held in the United States
traditionally draw larger audiences than those from outside the country because
of larger overall interest in the Olympics along with the ability to show more
events live because of no time difference or a considerably smaller time
NBC has aired every Summer Olympics since 1988.
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