Posted Monday, December 20, 2010-10:01 pm
LOS ANGELES (CNS) – The number of California adults who smoke declined
42 percent from 1988 to 2009, according to the state health officials, who
unveiled a series of anti-tobacco television advertisements today in Los
Angeles.
“I am proud of the tremendous progress that California has made during
the past 20 years,’ Kimberly Belshe, secretary of the California Health and
Human Services Agency, said. “But our job is not yet complete because nearly 4
million Californians still smoke, and tobacco remains the number-one cause of
preventable death and disease.’
According to the state, the latest series of anti-tobacco ads are aimed
at teaching people about the progress that has been made in convincing people
to stop smoking, the importance of quitting smoking and the impact tobacco
waste has on the environment.
State officials said more than 100 million pounds of cigarette butts are
discarded in the United States every year, and they are the most common trash
item found on beaches and roadways. The ads will drive home the point that
toxic chemicals in cigarettes are released into the environment when cigarette
butts are thrown away, officials said.
“California is proud, once again, to be a national leader in the fight
against tobacco use and addiction, and is launching a new strategy — focusing
attention on the degradation of the environment caused by discarded cigarette
butts,’ according to Dr. Mark Horton, director of the California Department of
Public Health.
State officials said smoking declined 42 percent among Asian/Pacific
Islanders in California, and 41 percent among black and Latino adults over the
past 20 years. They also noted that rates of lung cancer declined more than
three times faster in California than the rest of the nation over that time
period.




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