• Mission Playhouse Unveils New Logo


    The San Gabriel Mission Playhouse announced the adoption of a new logo this week which visually represents the venue’s history, architectural elements, diversity of art forms and culture as well as speaking to the Playhouse professionalism, evolution, accessibility, and role in the San Gabriel community as we look to the future.

    The colorful new logo will debut with this year’s season brochure, to be distributed with the next City of San Gabriel Parks and Recreation Guide, and to mailing list members throughout San Gabriel and beyond. Over the coming months, the new logo will replace the old image in all of the Playhouse communication materials.

    Mission Playhouse Managing Director Anna Cross said, “This is another great step in the development of the Playhouse. Together with our brand new brochure design which we’re rolling out for the coming season, this new logo really expresses our hopes and vision for the future, and we really appreciate the input of everyone involved in getting us to this exciting moment.”

    Readers may be aware of that the City of San Gabriel is developing a new logo, however the two designs will be quite distinct from each other as is the process for adopting them. While the Playhouse is owned by the City, it operates as a business similar to other regional and national Performing Arts venues, and has for many years had a separate identity. The San Gabriel City Council confirmed use of the new logo on all of the Playhouse communication materials on July 20. The new City logo which, once approved, will appear on City communication materials, as well as way-finding signs across the City, is tentatively scheduled for the agenda of the City Council meeting on September 7th.

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